Audi put up a billboard in Santa Monica touting the challenge: “Your move, BMW” - only to find themselves outdone by a much larger billboard from Santa Monica BMW with the simple headline "Checkmate." I give major props to Juggernaut Advertising for spotting the Audi billboard and proposing the clever BMW billboard in response.
Just goes to show the importance of a brand (or their advertising agency) knowing their market and atmosphere.
Photo from BMW Blog.
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As one who moved from BMW to Audi, I loved this. Loyal BMW fan here but used Audi was more within budget! BMW trumps Audi, on my chessboard.
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