10.13.2009

Piano stairs (alternately titled "making life more fun")

Good morning! Check out this must-watch video when you have a moment today - it'll make you smile (and it makes me proud to be a VW owner!). Don't worry, this video has nothing to do with cars:



Description: By transforming subway stairs into an FAO Schwartz-like giant piano, 66% more people than normal used the stairs instead of the escalator. "We believe that the easiest way to change people's behavior for the better is by making it fun to do," says Volkswagen, the company behind the project. As the Guinness guys would say, "Brilliant!"

Project and video by The Fun Theory - check out their site for new and upcoming project videos - I see littering and recycling are their next two targets!

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