Why hello there friend

Who knew embroidery - long a hobby of grannies around the world - could be so darn cute? Emma Smart's work is adorable and fresh and young - and not granny-ish at all. Her portfolio includes not only embroidery, but also print projects, products, and so many more cool things. I want this "hello" on a pillow. (Except I'm not allowed any more pillows in the house for fear of mutiny in the homestead. Boo.)

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